Dec 13, 2024
CUPRA Becomes the New Mobility Partner of the Berlinale. Further Principal and Co-Partners of the Festival are Confirmed

The automotive brand based in Barcelona is supporting the 75th Berlin International Film Festival as new Principal Partner.

CUPRA will provide the Berlinale's car fleet from 2025. As part of the partnership, CUPRA will take the Berlinale’s guests of honour and film crews to their premieres and events in zero-emission vehicles.

With this alliance, CUPRA will further extend its commitment beyond the automotive industry. CUPRA together with the Berlinale, will develop initiatives to promote the next generation of filmmakers. In addition to new Principal Partner CUPRA, make-up expert Armani beauty is continuing its commitment to the Berlinale. Long-standing partner Mastercard will also expand its support of the Berlinale for the anniversary edition as Principal Partner.

The Czech premium beer Staropramen joins Potsdamer Platz and Campari as Co-Partner. The media partners rbb and ZDF are completing the Co-Partner level with renewed commitments.

“CUPRA is an exciting, progressive international brand whose motto is ‘challenging the status quo’. This is a perfect cultural fit for the Berlinale and we can’t wait to make an impact with them,” comments Berlinale Director Tricia Tuttle.

“CUPRA shares a common vision with the new era of the Berlinale: to be an instigator of creativity, especially for the next generation. From 2025, this partnership will be a great opportunity for CUPRA to continue to impulse creative talent in the world of cinema,” says CUPRA CEO Wayne Griffiths about the partnership with the Berlinale.

An up-to-date overview of all partners of the 75th Berlinale will be added successively.

Press Office
December 13, 2024