Principal Partners

Armani beauty supports the Berlinale as Principal Partner and official beauty expert. Armani beauty will provide the official make-up service to the festival’s guests among whom celebrities destined to walk the Red Carpet. Berlinale audiences have the opportunity to get their makeup done at the Armani beauty pop-up at Potsdamer Platz. For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with the rarest ingredients. Armani beauty’s collaboration with the Berlin International Film Festival keeps enhancing the relationship the brand has with the world of filmmaking and comes as a celebration of Giorgio Armani’s life-long love of the cinema. Armani beauty’s faces Cate Blanchett, Sydney Sweeney, Regé-Jean Page, Sadie Sink, Aaron Taylor-Johnson, Adria Arjona, Greta Ferro and Alice Pagani epitomise the intimate connection between cinema and beauty.

L'Oréal Deutschland GmbH | Alisa Alberternst | Alisa.alberternst@loreal.com

The Barcelona-based automotive brand is supporting the 75th Berlin International Film Festival as a new Principal Partner. CUPRA will provide the Berlinale's fleet of cars from 2025. As part of the partnership, CUPRA will transport the film teams, juries and guests of honor of the Berlinale to their premieres and events with the fully electric SUV-Coupé CUPRA Tavascan.

With its commitment to the music and festival scene, the young brand has stood for inspiration beyond its own industry since its launch. As part of the Berlinale partnership, CUPRA will also provide musical impulses and present a special DJ line-up for the opening party in the Berlinale Palast club and for the Bear's Party at Crackers for the festive closing of the Berlinale.

As a partner of Berlinale Shorts, CUPRA is initiating the “Berlinale Shorts CUPRA Filmmaker Award” together with the festival's traditional short film section. The new award is endowed with prize money of 20,000 euros and goes to a Berlinale Shorts director with an unconventional voice. The CUPRA Filmmaker Award will be presented by the Berlinale Shorts International Jury at the Award Ceremony in the Berlinale Palast. In addition, CUPRA, in cooperation with European Film Promotion, will present the European Shooting Stars Awards to the 10 most promising acting talents from Europe on stage at the Berlinale Palast on February 17, 2025. As part of the Berlinale partnership, CUPRA will work with the Berlinale to develop further new formats to support the next generation of filmmakers.

Various events will take place in the CUPRA City Garage Berlin on the occasion of the 75th Berlinale.

CUPRA / SEAT Germany | Melanie Stöckl | Head of PR Communications | Melanie.Stoeckl@seat.de
Sabine Stromberger | PR Manager | Sabine.Stromberger@seat.de

Long-standing partner Mastercard is supporting the anniversary edition of the Berlinale as Principal Partner for the first time. As an international technology company, Mastercard ensures that payments are processed securely and smartly worldwide.

As a partner of the talent promotion initiative Berlinale Talents, Mastercard also supports 200 selected creative professionals from 14 different disciplines in the film industry. The globally unique Talents Footprints - Mastercard Enablement Program returns for its fifth edition. Berlinale Talents and co-partner Mastercard will support two new projects. The members of this year's jury are German actor Sibel Kekilli (Gegen die Wand, Game of Thrones), Vincenza Cristina Saccà (Senior Vice President Consumer Marketing & Sponsorship Europe at Mastercard) and filmmaker, screenwriter and Talents alumnus Dieu Hao Do (Hao Are You).

Further information on the initiatives and the campaign: mastercard.de/berlinale

Mastercard | Samir Zorlak I Manager Consumer Marketing I Sponsorships Germany | samir.zorlak@mastercard.com