Principal Partners

Armani beauty supports the Berlinale as Principal Partner and official beauty expert. Armani beauty will provide the official make-up service to the festival’s guests among whom celebrities destined to walk the Red Carpet. Berlinale audiences have the opportunity to get their makeup done at the Armani beauty pop-up at Potsdamer Platz. For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with the rarest ingredients. Armani beauty’s collaboration with the Berlin International Film Festival keeps enhancing the relationship the brand has with the world of filmmaking and comes as a celebration of Giorgio Armani’s life-long love of the cinema. Armani beauty’s faces Cate Blanchett, Sydney Sweeney, Regé-Jean Page, Sadie Sink, Nicholas Hoult, Adria Arjona, Greta Ferro and Alice Pagani epitomise the intimate connection between cinema and beauty.

L'Oréal Deutschland GmbH | Veronika Mariani |

The automotive brand based in Barcelona is supporting the 75th Berlin International Film Festival as new Principal Partner.

CUPRA will provide the Berlinale's car fleet from 2025. As part of the partnership, CUPRA will take the Berlinale's guests of honour and film crews to their premieres and events in zero-emission vehicles.

With this alliance, CUPRA will further extend its commitment beyond the automotive industry.

CUPRA together with the Berlinale, will develop initiatives to promote the next generation of filmmakers.

CUPRA / SEAT Germany | Melanie Stöckl | Head of PR Communications |
Sabine Stromberger | PR Manager |

Mastercard supports the anniversary edition of the Berlinale as main partner.. As an international technology company, Mastercard provides safe and smart payment processes all over the world.

As a partner of the talent enablement initiative Berlinale Talents, Mastercard also supports 200 selected creative professionals from 14 different disciplines in the film industry. In addition, every Berlinale ticket purchase via Mastercard® contributes to the support of talents. Further information on the initiatives and the campaign: mastercard.de/berlinale

Mastercard | Samir Zorlak I Manager Consumer Marketing I Sponsorships Germany |